Creative Product Discovery

 

And now the FINAL post in this particular impromptu series…

And this one is going to be a little more “out there”… so stay with me… it will make sense (fingers crossed).

LEARNING FIVE – RIGHT BRAIN VS. LEFT BRAIN

One of the things which I found odd helping people with their issues is how a few of the same products came up, again and again…

And there are several reasons to account for that… and to be honest, it’s not really a problem… but yet, if we lift the carpet a little, it also hints at something else… which is quite important…

Building a website is very left brain, logical, structured…

But quite a bit of marketing is the opposite, it is right brain, it is thinking outside of the box, it is daydreaming, it is allowing yourself to go “What if?”

And that’s exactly what I have found happening helping people… I would help people with a specific niche I had never before considered… which sparked something in my own head… I said “What if”… it led me down a different path… leading to some very interesting niches / sub-niches…

Which is something you may want to try for yourself… day-dream… think outside the box… consider “What if”…

But as you engage with the process… the first two ideas which arise may not be that promising… but so what, who cares… it might spark a chain of thought that leads you to an absolutely killer niche / opportunity…

And in the rest of this post, going to map out a mental process that happened in my head about a week ago, sparked by helping someone out… just to show you what can happen…

And for various reasons, neither me / my biz partner will be pursuing any of these particular ideas / niches… so please…. if they resonate with you… go for it… just put them into Product Picker and see what you find… some of them are very “interesting”… 🙂

So it all started with the idea…

AMERICAN’S AREN’T INTO CRICKET OR RUGBY, SO THERE IS NO POINT IN PITCHING THOSE PRODUCTS…

And they’re not into soccer either… wait, that’s no 100% true…

Soccer is very big in US Universities… and there is a big Hispanic population in US now, which is fueling the interest in that sport…

And if there is a large Hispanic community in the US, maybe there are products which you could pitch online, market in their own language… interests / products outsider mainstream US culture

Ditto Chinese maybe (only I don’t speak another language, OK, that’s not feasible for me for me to follow… but still, interesting thought)

But soccer thing is possible maybe… I wonder if there is a way to target soccer mums? Or Little League?

And there are also the traditional sports… like American football… baseball, basketball…

Michael Jordon products seem to be huge… so you have sporting heroes…

Wait a minute… LA Lakers, New York Jets, Chicago Bulls… sporting teams… !!!

It’s not just about people playing the game… sometimes it is about people following the sport / team… I wonder what happens if I put those team names into Product Picker…?

And people following a team are very easy to find online…they’re passionate… spend money… they come together to form online groups…

I wonder if the same applies to people who have been in the military… in terms of regiments… I bet they have online FB groups… and would be interested in certain products perhaps…

And if you extrapolate that further… following a team… following a popular musician or band…

Let’s see what happens if we put One Direction into Product Picker… oh… that’s interesting…

etc… etc… etc…

OK… please feel free to run with any of those ideas… some of them are very promising… some less… and I won’t be upset if you do… because I stumbled across them… some are very interesting… and I have no intention of pursuing them…

BUT THE POINT I AM MAKING HERE…

Some of marketing is about a logical and structured approach…

But some of marketing is about play, free association and creative thinking…

Like Aidan & Steve (Young Macgyver) have said… when you take:

a) the number of products on offer
b) the number of different niches available
c) the different ways that those niches might want to use those products

The permutations are immense… and often, when dealing with anything immense your playful + intuitive right brain has a better time navigating the possibilities then your intellectual left brain…

So don’t be afraid to play in your head, to stare into space, and consider “What if…”

OK, that’s it from me… have fed back all the stuff which I have been finding from working on the Support Desk…

It belongs to you all now…

And I hope it helps you to get a little bit closer to your 100k Ultra dreams…

PS. And have fun with it.

(c) Brian Parsons, July 2016.

 

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